Yale School of Management

Center for Customer Insights

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Ravi Dhar Named the Second-Most Productive Marketing Scholar in 2016

The 2016 Author Productivity in the Premier Marketing Journals once again had three authors ranked as second most productive. In 2015, Darren Dahl of the University of British Columbia, Christian Homburg of the University of Mannheim, and Chris Janiszewski of the University of Florida shared the slot. This year, Dahl and Homburg shared the ranking with  Ravi Dhar of Yale University.”

For more information and the complete list, visit the AMA site here