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Speaking at Yale SOM on February 3, Financial Times business education editor Della Bradshaw said that business schools must adapt to the needs of students in an environment characterized by rapid globalization and changes in technology.
“How do you compete globally?” Bradshaw said. “Business schools are actually incredibly small places. How do you teach and extend your influence when you’re so small? That’s a big debate.”
Bradshaw, who launched the business education desk at the Financial Times in 1995, spoke on February 3 as part of Yale’s Poynter Fellowship program. The event, moderated by David Bach, Yale SOM’s senior associate dean for executive MBA and global programs, was streamed live, and students at schools in the Global Network for Advanced Management submitted questions for Bradshaw via email and Twitter.
Bradshaw said that becoming a global school requires more than creating bilateral relationships with schools in other countries and hiring professors from abroad. She told students that schools must foster greater relationships with growing countries like India and expanding economies across Africa.
“I think what Yale is doing is quite interesting with the Global Network,” Bradshaw said. “I think that one of the problems with business schools—not just the U.S. ones—is they tend to look at being international as working with countries that have been good to them… What most business schools have not acknowledged is that there are huge power shifts happening in the world economy.”
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