Yale School of Management

Ideation Session Generates Proposals for a More Integrated Yale

Ed Harrington '87 led a group of Yale SOM students on April 12 in a creative exercise to generate ideas for the One Yale initiative, an ongoing student-led effort to strengthen the ties between Yale SOM and the greater Yale University community.

Harrington is chairman of Ideas to Go, a Minneapolis-based consulting firm that creates innovative business solutions and marketing strategies. He led a group of 14 students through the brainstorming process known as "ideation." Harrington stressed that ideation is not a focus group. It's a very open, creative dialogue that involves thinking broadly about a problem, imagining solutions, and then narrowing them down to actionable plans.

"It really makes a difference to have good, creative thinkers in the room," Harrington said. "Ideation is about speaking up and being free to explore all possibilities. Nothing is off limits."

By session's end, a host of ideas to further One Yale's mission had emerged, and Yale SOM's Student Government, which launched One Yale in 2011, will review the proposals.

"The whole University, not just SOM, is full of incredible people and assets, and it's a lifelong resource," said Deirdre Cerminaro YC '06, '13, a co-leader of the Design and Innovation Club, which hosted the ideation session along with the Marketing Club and the Graduate and Professional Student Senate.