George E. Newman
Associate Professor of Management and Marketing
Faculty Directory
George Newman is an associate professor of marketing and management at the Yale School of Management. He also holds affiliated appointments in the department of psychology and the department of cognitive science at Yale University.
He is an expert in consumer behavior and consumer decision-making. His recent work focuses on questions related to the concepts of authenticity, identity, and the self. He has published more than 50 articles in leading scholarly journals, and his research has been featured in popular media outlets such as the New York Times, Scientific American, the Wall Street Journal, and the Economist. He has led seminars on various marketing and management topics for senior executives in North America and Asia.
Expertise
Education
- PhD, Yale University, 2008
- MPhil, Yale University, 2007
- MS, Yale University, 2005
- BA, Northwestern University, 2002
Selected Articles
R. Dhar, M. Fisher, and G. Newman
Journal of Consumer Research
2018
Giving vs. Giving-in
D. M. Cain, J. D. Dana and G. E. Newman
Academy of Management Annals
2014
When Going Green Backfires: How firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements
R. Dhar, G. Newman and M. Gorlin
Journal of Consumer Research
2014
Authenticity is Contagious: Brand Essence and the Original Source of Production
R. Dhar and G. Newman
Journal of Marketing Research
2014
Tainted altruism: When doing some good is worse than doing no good at all
G. Newman and D. M. Cain
Psychological Science
2014
Selected Working Papers
It’s the Thought that Counts: Causality and Compensatory Reasoning in Consumer Choice
G. E. Newman, R. Dhar & M. Gorlin
The Effects of System Justifying Motives on Endorsement of Essentialist Explanations for Gender Differences
V. Brescoll, E. Uhlmann & G. E. Newman
Macho Nachos: The Implicit Effects of Gender Stereotypes on Preferences for Healthy and Unlealthy Foods
V. Brescoll, E. L. Uhlmann & G. E. Newman
When More Is Less: Construal Level and the Effects of Secondary Benefits on Pro-social Motivations
K. Goldsmith, G. E. Newman & R.Dhar
Meaningful Inconvenience: Perceived Effort Increases Purchase Intent toward Symbolic Products
G. E. Newman & H. Hagtvedt
