George E. Newman
Lecturer in Marketing
Contact
George Newman is an associate professor of marketing and management at the Yale School of Management. He also holds affiliated appointments in the department of psychology and the department of cognitive science at Yale University.
He is an expert in consumer behavior and consumer decision-making. His recent work focuses on questions related to the concepts of authenticity, identity, and the self. He has published more than 50 articles in leading scholarly journals, and his research has been featured in popular media outlets such as the New York Times, Scientific American, the Wall Street Journal, and the Economist. He has led seminars on various marketing and management topics for senior executives in North America and Asia.
Education
- PhD, Yale University, 2008
- MPhil, Yale University, 2007
- MS, Yale University, 2005
- BA, Northwestern University, 2002
Selected Works
Articles
-
Inconsistent Allocations of Harms Versus Benefits May Exacerbate Environmental Inequality
T. Makov, G.E. Newman, and G. Zauberman
Proceedings of the National Academy of Sciences
Volume 117, Issue 16, pp 8820-8824
2020 - Seeing Stars: How the Binary Bias Distorts the Interpretation of Customer Ratings
R. Dhar, M. Fisher, and G. Newman
Journal of Consumer Research
2018