Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

Brexit aside, these decisions can be undone after signing on the dotted line

From MSN Money

Those regrets are harder to deal with than something you didn’t do, like not taking enough vacation or not saving enough for retirement or even putting enough money in the bankfor an emergency.

“Product decisions that are seen as reversible reduce inertia and procrastination”

While signing a contract is more likely to be binding, often times signing a credit card receipt for a purchase is not. But that’s a win-win for the consumer — and the retailer. “Product decisions that are seen as reversible reduce inertia and procrastination,” says Ravi Dhar, director of the Center for Customer Insights at the Yale School of Management in New Haven, Conn. Free return shipping or free returns for a time period after purchase often leads to consumers buying more stuff, he says. Why? “People feel they can always undo it.”

Read more here: http://ow.ly/SBft3023Olr

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