Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

Beyond Good Intentions: Making Health Behavior Change a Reality

Despite the overwhelming amount of information on the negative effects of smoking, weight gain, inactivity and poor diet, all these health risks remain prevalent.

Most people know how to improve their health, and many want to do it. Yet, despite good intentions, change is hard to achieve.

Organizations across the country recognize this challenge and are turning to health management programs to encourage and support their employees’ healthy intentions. As a result, the availability of employer-sponsored health and wellness programs has increased over the last decade — but there are still behavior change barriers to overcome. This paper provides a brief look into the science behind how people make health decisions, and the role the physical environment can play in maximizing the impact of health and wellness programs. Understanding both the emerging science and the important role our environment plays in influencing daily health decisions will help employers build a more robust culture of health in the workplace.

Read the complete story HERE.