Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

A Conversation with Ian Stewart, Converse's VP of Global Brand Marketing

Colloquium on Marketing Leadership

March 30, 2016, 11:45 a.m. – 12:45 p.m. EDT

The iconic Chuck Taylor may be almost 100 years old, but as the #1 selling sneaker in America, it has never been more popular. In his talk, Ian will discuss the challenges Converse faces in constantly renewing and reinventing the classic shoe company. He’ll focus on his efforts to protect the Chuck Taylor, while also expanding Converse’s reach and popularity.

Speakers

Ian Stewart

VP of Global Brand Marketing at Converse

Ian Stewart is the head of global brand marketing at Converse in Boston. He is a consumer marketer with 25 years of global and regional experience. He focuses on the youth demographic, marketing within music and street culture, and creating...

Ian Stewart is the head of global brand marketing at Converse in Boston. He is a consumer marketer with 25 years of global and regional experience. He focuses on the youth demographic, marketing within music and street culture, and creating compelling digital content. Ian joined Converse in 2010 after spending over two decades working in Asian markets at companies including Friendster, Viacom, Ogilvy & Mather, and Coca-Cola. A native of Australia, Ian is an alumnus of the University of Technology in Sydney.

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