How Data Analysis Can Grow Philanthropic Giving

Colloquium on the Behavioral Science of Philanthrophy

The field of data science has given business powerful new tools to understand customer behavior. These widely available tools are just as applicable in a philanthropic setting, according to Polynumeral founder Max Shron.

“In the last 20 years, the cost of collecting and storing data has gone basically to zero,” Shron said, speaking to students at the Yale School of Management on February 3. “Now, we’re not only [seeing] that somebody bought something, we’re seeing what they didn’t buy and where else they went.”

Speaking as part of the Center for Customer Insight’s Colloquium on the Behavioral Science of Philanthropy, Shron discussed the growing role that data analysis plays in business and how it can also be used to influence and predict philanthropic giving.

Polynumeral is a boutique data sciences consultancy that provides analysis to help business executives understand their customers and build smarter products. The company’s nonprofit clients include WNYC and DonorsChoose.org.

About the Event

Max Shron is the founder of Polynumeral, an innovative consultancy that leverages data to help executives understand their customers and build smarter products. Working with nonprofit organizations including WNYC and DonorsChoose.org, Max specializes in using analysis and code to help unlock the hidden potential of data

In his talk, Max discusses the advantages of using data to better understand philanthropic giving, and Polynumeral’s unique strategies for improving donation rates and donor retention.

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Speakers

Max Shron

Founder of Polynumeral

Max Shron founded and runs Polynumeral, a boutique data science consultancy providing big data expertise to help businesses and non-profits achieve their goals. Polynumeral's clients include WNYC, The Guardian, Warby Parker, DonorsChoose.org,...

Max Shron founded and runs Polynumeral, a boutique data science consultancy providing big data expertise to help businesses and non-profits achieve their goals. Polynumeral's clients include WNYC, The Guardian, Warby Parker, DonorsChoose.org, Academia.edu, and more. Prior to founding Polynumeral, Shron was the data scientist at the dating site OkCupid, where he worked on the popular OkTrends blog. He is the author of Thinking with Data from O'Reilly media. His work has been featured in the New York Times, Chicago Tribune, WNYC, Huffington Post, and more.