Across the world we see the rise of a new consumer, an information user who engages with content very differently from the past. The information revolution requires a new approach to both company and country branding. In his lecture, Ido will discuss the implications of the “Infosumer” on Israeli diplomacy and marketing of the country.
Consul General of Israel in New York
In February 2011, Ambassador Aharoni assumed the post of Consul General of Israel in New York, after serving as Acting Consul General since August 2010. As Consul General, he represents the State of Israel to New York, New Jersey and...
In February 2011, Ambassador Aharoni assumed the post of Consul General of Israel in New York, after serving as Acting Consul General since August 2010. As Consul General, he represents the State of Israel to New York, New Jersey and Connecticut. In 2007, Aharoni was appointed head of Israel's Brand Management Team in Jerusalem. In 2006, he was appointed as Senior Advisor to Israel's Foreign Minister and Vice Prime Minister. From 2001-2005, Aharoni served as Consul for Media and Public Affairs at the Consulate General of Israel in New York, where he oversaw Israel's largest media apparatus. In New York, Aharoni became familiar with nation-branding methods, which he introduced in Jerusalem. This effort resulted in a paradigm shift in the perception of Israel’s public image by Israeli officials. Aharoni was appointed to serve then Foreign Minister Shimon Peres, as Policy Assistant to Israel’s Chief Negotiator with the Palestinians in 1993. He earned his B.A. from Tel Aviv University in Film and Television, Sociology and Anthropology, and his M.A. in Mass Communications from Emerson College. He served in the Israel Defense Forces as an Infantry Company Commander during the First Lebanon War. He recently retired from military reserves as a Major (Ret).