Ross Martin is Executive Vice President, Marketing Strategy and Engagement for Viacom Media Networks. He oversees Viacom’s corporate research, data and creative strategy teams. Under his leadership, the company’s Strategic Insights & Research and Data & Audience Development teams are collaborating to develop new systems and tools for audience measurement and engagement. Prior to this role, Martin founded and ran Scratch, Viacom’s creative consulting team, where he led groundbreaking work connecting Viacom’s key marketing partners with its youth audiences, through consumer insights, content development, product design, and more.
Prior to forming Scratch, Martin served as Senior Vice President of MTV 360 Production and Development, and earlier he served as Head of Programming for Emmy Award winning college network, mtvU. Martin has earned wide recognition across the media and entertainment industry. In 2012, he was named one of Fast Company's “100 Most Creative People in Business” and a "Media Maven" by Advertising Age. In 2013, he was named to Fortune Magazine's "40 under 40" list of rising business leaders. This year, he will be inducted into the Advertising Hall of Achievement.
Please join us as Ross discusses his newly expanded role—and the path he took to get there, from a graduate degree in poetry to working for Spike Lee to setting a world record for ear-wiggling. Ross will share some of the insights and approaches that Viacom’s world-famous media brands use to win.
Lunch will be served. So that we may provide enough seating and food, please register HERE.
Executive Vice President
Scratch / Viacom Media Networks
Ross Martin is an Executive Vice President at Viacom Media Networks and runs Scratch, a creative swat team driving innovation across the company, including MTV, VH1, Comedy Central and more. Scratch partners with select brands to channel the>>...
Ross Martin is an Executive Vice President at Viacom Media Networks and runs Scratch, a creative swat team driving innovation across the company, including MTV, VH1, Comedy Central and more. Scratch partners with select brands to channel the power of Viacom's portfolio and its unparalleled connection to youth in new ways, including consumer insights, product development, design, branding and original content development, production and distribution in all media. Previously, Ross served as Head of Programming for MTV's Emmy and Peabody Award winning college network, mtvU. In this role, he oversaw the development and production of new music and pro-social campaigns, original series, branded entertainment and student-produced content on-air, online, on mobile and on campuses nationwide. He later served as Senior Vice President of MTV 360 Production and Development, working across MTV, MTV2 and mtvU. Prior to MTV, Ross founded Plant Film, a Los Angeles based production company partnered with Fox, VH1 and Dimension Films; was a development executive for Spike Lee's 40 Acres and A Mule Filmworks; and taught poetry at Washington University, the Rhode Island School of Design and The New School. His writing appears in The Kenyon Review, The Harvard Review, McSweeney's, Denver Quarterly, BOMB Magazine, Scalpel and multiple anthologies, and has been nominated for the Pushcart Prize. His first book, "The Cop Who Rides Alone," was published in 2002. Ross is a member of the Academy of Television Arts & Sciences, the Viacom Marketing Council, and the advisory board of St. Jude's Children’s Hospital. He is a recipient of the first ever Digital Leadership Award, along with Lady Gaga and Mayor Michael Bloomberg. In 2012, he was named one of Fast Company's “100 Most Creative People In Business” and a "Media Maven" by Advertising Age. In 2013, he was named to Fortune Magazine's "40 Under 40" list of rising business leaders. In 2014, he will be inducted into the Advertising Hall of Achievement.