Publications by Subrata K. Sen

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Title: Mixing behavior in cross-country diffusion
Authors Classification Article W. P. Putsis, S. Balasubramanian Marketing Science 1997 W. P. Putsis, S. Balasubramanian, E. W. Kaplan and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Mixing%20behavior%20in%20cross-country%20diffusion

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Title: New product models for test market data
Authors Classification Article C. Narasimhan The Journal of Marketing 1983 C. Narasimhan and S. K. Sen http://scholar.google.com/scholar?hl=en&q=New%20product%20models%20for%20test%20market%20data

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Title: Pricing strategy: prefatory note
Authors Classification Article The University of Chicago Press 1984 J. P. Gould and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Pricing%20strategy%3A%20prefatory%20note
Title: Promotional elasticities and category characteristics
Authors Classification Article C. Narasimhan, S. A. Neslin The Journal of Marketing 1996 C. Narasimhan, S. A. Neslin and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Promotional%20elasticities%20and%20category%20characteristics
Title: Purchasing strategies across product categories
Authors Classification Article R. C. Blattberg, P. Peacock Journal of Consumer Research 1976 R. C. Blattberg, P. Peacock and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Purchasing%20strategies%20across%20product%20categories

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Title: Quantifying the competitive impact of a new entrant
Authors Classification Article M. S. Geisel, C. Narasimhan Journal of Business Research 1993 M. S. Geisel, C. Narasimhan and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Quantifying%20the%20competitive%20impact%20of%20a%20new%20entrant

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Title: Salesforce compensation: insights from management science
Authors Classification Article A. T. Coughlan Marketing Science Institute 1986 A. T. Coughlan and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Salesforce%20compensation%3A%20insights%20from%20management%20science
Title: Salesforce compensation: Theory and managerial implications
Authors Classification Article A. T. Coughlan Marketing Science 1989 A. T. Coughlan and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Salesforce%20compensation%3A%20Theory%20and%20managerial%20implications
Title: Segmentation strategies for new national brands
Authors Classification Article R. C. Blattberg, T. Buesing The Journal of Marketing 1980 R. C. Blattberg, T. Buesing and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Segmentation%20strategies%20for%20new%20national%20brands
Title: Should NFL blackouts be banned?
Authors Classification Article W. P. Putsis Jr Applied Economics 2000 W. P. Putsis Jr and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Should%20NFL%20blackouts%20be%20banned%3F

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Title: Test-Market Models for New Product Introduction
Authors Classification Article C. Narasimhan Journal of Marketing 1983 C. Narasimhan and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Test-Market%20Models%20for%20New%20Product%20Introduction
Title: The Firm's Management of Social Interactions
Authors Classification Article D. Godes, D. Mayzlin Marketing Letters 2005 Subrata Sen, D. Godes, D. Mayzlin, et al. http://scholar.google.com/scholar?q=The%20Firm%27s%20Management%20of%20Social%20Interactions&btnG=&hl=en&as_sdt=0%2C7

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