Publications by Subrata K. Sen

M

Title: Marketing and Politics : Models, Behavior, and Policy Implications
Authors Classification Article B. Gordon, M. Lovett, R. Shachar Marketing Letters 2012 S. Sen, B. Gordon, M. Lovett, R. Shachar, et al. http://scholar.google.com/scholar?q=Marketing%20and%20Politics%20%3A%20Models%2C%20Behavior%2C%20and%20Policy%20Implications&btnG=&hl=en&as_sdt=0%2C7
Title: Market segmentation using models of multidimensional purchasing behavior
Authors Classification Article R. C. Blattberg The Journal of Marketing 1974 R. C. Blattberg and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Market%20segmentation%20using%20models%20of%20multidimensional%20purchasing%20behavior
Title: Market segments and stochastic brand choice models
Authors Classification Article R. C. Blattberg Journal of Marketing Research 1976 R. C. Blattberg and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Market%20segments%20and%20stochastic%20brand%20choice%20models
Title: Mathematical programming models for the determination of attribute weights
Authors Classification Article D. Pekelman Management Science 1974 D. Pekelman and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Mathematical%20programming%20models%20for%20the%20determination%20of%20attribute%20weights
Title: Measurement and estimation of conjoint utility functions
Authors Classification Article D. Pekelman Journal of Consumer Research 1979 D. Pekelman and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Measurement%20and%20estimation%20of%20conjoint%20utility%20functions
Title: Measuring Quality Perceptions
Authors Classification Article C. Narasimhan Marketing Letters, 1992 Subrata Sen and C. Narasimhan http://scholar.google.com/scholar?q=Measuring%20Quality%20Perceptions&btnG=&hl=en&as_sdt=0%2C7

S

Title: Stochastic Models of Buyer Behavior
Authors Classification Article B. Hardie, P. Fader The History of Marketing Science, World Scientific Publishing Company 2014 S. Sen, B. Hardie and P. Fader in S. Neslin and R. Winer, eds.

A

Title: A Bayesian technique to discriminate between stochastic models of brand choice
Authors Classification Article R. C. Blattberg Management Science 1975 R. C. Blattberg and S. K. Sen http://scholar.google.com/scholar?hl=en&q=A%20Bayesian%20technique%20to%20discriminate%20between%20stochastic%20models%20of%20brand%20choice
Title: A simulation model of capital budgeting under uncertainty
Authors Classification Article R. C. Salazar Management Science 1968 R. C. Salazar and S. K. Sen http://scholar.google.com/scholar?hl=en&q=A%20simulation%20model%20of%20capital%20budgeting%20under%20uncertainty
Title: Algorithms: Algorithm 333: MINIT algorithm for linear programming
Authors Classification Article R. C. Salazar Communications of the ACM 1968 R. C. Salazar and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Algorithms%3A%20Algorithm%20333%3A%20MINIT%20algorithm%20for%20linear%20programming
Title: An evaluation of the application of minimum chi-square procedures to stochastic models of brand choice
Authors Classification Article R. C. Blattberg Journal of Marketing Research 1973 R. C. Blattberg and S. K. Sen http://scholar.google.com/scholar?hl=en&q=An%20evaluation%20of%20the%20application%20of%20minimum%20chi-square%20procedures%20to%20stochastic%20models%20of%20brand%20choice
Title: Are Celebrity Endorsers Worth Millions?
Authors Classification Working Paper S. Sen and A. Coughlan
Title: Are Companies Overadvertising?
Authors Classification Working Paper S. Sen, S. Datta, and A. Prasad
Title: Assessing the impact of antidrug advertising on adolescent drug consumption: results from a behavioral economic model
Authors Classification Article L. G. Block, V. G. Morwitz, W. P. Putsis Jr American Journal of Public Health 2002 L. G. Block, V. G. Morwitz, W. P. Putsis Jr and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Assessing%20the%20impact%20of%20antidrug%20advertising%20on%20adolescent%20drug%20consumption%3A%20results%20from%20a%20behavioral%20economic%20model

C

Title: Conformity influence in small groups: A probabilistic measure
Authors Classification Article R. E. Witt The Journal of Social Psychology 1972 R. E. Witt and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Conformity%20influence%20in%20small%20groups%3A%20A%20probabilistic%20measure

D

Title: Diffusion models and the marketing mix for single products
Authors Classification Article S. Kalish Cambridge, MA: Ballinger Publishing Company 1986 S. Kalish and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Diffusion%20models%20and%20the%20marketing%20mix%20for%20single%20products

E

Title: Entry Deterrence Strategies of an Incumbent Facing an Internet Entrant
Authors Classification Working Paper S. Sen, R. Arjunji, and A. Prasad

I

Title: Improving prediction in conjoint measurement
Authors Classification Article D. Pekelman Journal of Marketing Research 1979 D. Pekelman and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Improving%20prediction%20in%20conjoint%20measurement
Title: Interfaces between marketing and economics: an overview
Authors Classification Article D. Horsky The Journal of Business 1980 D. Horsky and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Interfaces%20between%20marketing%20and%20economics%3A%20an%20overview
Title: Issues in Pricing Research
Authors Classification Article The Journal of Business 1984 J. P. Gould and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Issues%20in%20Pricing%20Research

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