Skip to main content
Aniko Öry

Aniko Öry

Associate Professor of Marketing

Professor Öry’s research interests focus on industrial organization, quantitative marketing, and microeconomic theory. In particular, she is interested in the analytical modeling of dynamic interactions of firms with customers, including dynamic pricing in environments with asymmetric information structures. Recently, she has also been interested in how firms can provide incentives for word-of-mouth and how they can manage its content.

Professor Öry joined the School of Management in 2015 after completing her PhD in Economics at UC Berkeley and being a postdoctoral associate with the Cowles Foundation for Research in Economics at Yale. Prior to her graduate studies, she received a Diplom degree in Mathematics from the Ludwig-Maximilians University in Munich, Germany.


  • PhD, University of California, Berkeley, 2014
  • MA, University of California, Davis, 2009
  • German Diplom in Mathematics, University of Munich (LMU), 2008


The "magic formula" for linearly edge-reinforced random walks

A. Öry, A. F. Merkl and S.W.W. Rolles
Statistica Neerlandica
2008 Articles

Working Papers

Managing Word of Mouth Content

A. Öry, I. Chakraborty, and J. Deb
Working Papers