As part of its mission to encourage multi-disciplinary research on the changing consumption and investment behavior of China and India and to share new insights on these developing economies with students and the academic community at large, the China-India Consumer Insights Program, along with internal and external partners, has worked to develop a case study series. The featured case studies below highlight topics and organizations that are of critical importance to understanding the challenges and opportunities of operating in these emerging markets.
This operations case focuses on the dilemma faced by greeting card company American Greetings as it weighs whether to automate or outsource to China as the company seeks ways to reduce operating expenses.
The case requires students to consider the operational, financial and marketing aspects of new fin-tech (credit-scoring, internet banking) in China.
China: Faith and Prosperity
This case was originally created as part of a larger Faith and Globalization Case Study Series. This web-based case explores the rise of Protestant Christianity in China since the end of the Cultural Revolution approximately 30 years ago, as well as the economic growth China has experienced over the same period.
This case examines the strategies employed by FieldFresh for developing and refining a supply chain for the export of Indian produce, including discussion of regulatory, operational and market identification challenges. Different possibilities for future growth, including product diversification, an expanded focus on domestic markets in India, and increasing sales within the European markets are presented.
Hearst Magazines International
This case explores the cultural and business challenges of Hearst Magazines' launch of Cosmopolitan Magazine in India and China, providing a basis for comparison of the entry strategies employed when approaching these two markets.
This web-based case, which is part of the Design and Social Enterprise Case Series, examines potential growth strategies for SELCO, a solar electricity company founded on the idea of serving India's poor. The case includes discussion of the organization's founding and structure, product design, marketing, financing partnerships, and opportunities for innovation and expansion.
This case examines the strategies employed by Suzlon, an Indian wind energy company, during its rise to become a market leader in Asia as well as the challenges and opportunities it faces as it seeks to derive an increasingly large majority of its revenues from projects outside India.
This case examines the strategies employed by Trina Solar, a Chinese manufacturing company of photovoltaic (PV) modules whose success in European markets led it to consider a variety of paths to increase its visibility and brand in the United States.