Launched in June 2016, the Yale-Ipsos Think Tank is a coalition of cross-industry leaders committed to exploring and applying behavioral economics (BE) principles to drive growth. Working together, these leaders from academia, market research, and business aim to improve the use of BE as a driver of smarter marketing.
Making Change Happen
Organizations drive for impact and innovation via transformational leadership. Behavioral Economics teaches us some of the biggest tranformations can come from small, incremental changes based on deep consumer insights and rigorous testing.
The Yale-Ipsos Think Tank brings together leaders from different industries to work together to solve today’s toughest insights challenges.