Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

Discovery Projects

Discovery Projects pair elite teams of MBA students under faculty guidance with our partners to drive innovative solutions for real-world marketing problems.

Smartphone as Inbox

Working with a major financial services provider, YCCI looked at how consumers navigate and manage their personal and professional data through technology such as their smartphones and how companies can improve communications and engagement with those consumers.

“Empty Nesters” Consumption Patterns

Changes in grocery shopping and consumption behaviors were identified among households where children had recently left home, giving this MBA student team insight into targeted product offerings and promotion opportunities.

Revealing Drivers of Choice, In-Store

Guided by faculty, the M.B.A. group identified the most effective types of in-store messaging to drive brand choice and switching for a large consumer goods manufacturer.

Power of Mobile Payment

Exploring mobile behavior and the current mobile payment landscape for a major financial services company, this team identified key areas where mobile payments can best serve consumers as well as merchants.

Listening to the Consumer Online

With a global technology firm and their predictive analytics software, YCCI students identified new approaches to unstructured data like blogs, online communities and product reviews that the firm could leverage to better engage with and serve their consumers.

Healthier Habits at Home

Working with a major healthcare company, YCCI students uncovered key “moments of truth” facing consumers at home that ultimately impact long-term health and wellness, and identified strategies to promote healthier behaviors.

Explore. Discover. Connect.