Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

Student Programs

Discovery Projects

CCI pairs elite teams of MBA students with our partners to drive innovative solutions for real-world marketing problems.

Colloquium Speaker Series

Throughout the academic year, the Center for Customer Insights invites a number of leading  marketing and insights experts to give talks to students at the Yale School of Management. These talks, usually held over lunch, encourage a rich dialogue between students and leaders from a wide range of industries including consumer packaged goods, retail, consulting, healthcare, and technology.

Curriculum Development

YCCI strives to create and enrich curriculum within the MBA program, constantly illustrating the value of consumer insights in business strategy.