Insights Review

Translating your Discovery Project Experience into Practice: An Interview with Alumni Fellow Rachel Clark

March 14, 2018

At Pepperidge Farm, Rachel runs the Sandwich Bread portfolio and is responsible for creating the annual operating plan for each fiscal year. Rachel determines what the goals are for the brand (e.g. increase household penetration or frequency among existing users) and, working with...

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Valuable Mistakes

September 25, 2017

Frustrating as they are, mistakes teach lessons and build character. They test commitment and occasionally generate new insights. But do they make for good marketing fodder? For the sake of reputation, companies don’t promote the mistakes that they make, but a recent article in The Journal...

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