Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

Conferences and Events

Yale Customer Insights Conference

Cutting-edge academic researchers and business practitioners from around the world collaborate on research into consumer choices, marketing strategy, brand performance and product innovation.

Conferences: 2019 |2018 | 2017 | 2016 | 2015 |  2014 | 2013 | 2012 | 2011

China India Insights Conference

This is an academic conference highlighting research on consumption and investment behavior in China, India and other emerging markets.

Conferences2018 | 2017 | 2016 | 2015 |  2014 | 2013 | 2012 | 2011

Nov 15

Product Launches in the Digital Era: A Conversation with Todd Kaplan '06

November 15, 2017, 11:45 a.m. – 12:45 p.m. EST

The beverage industry is experiencing a period of tremendous change: 2016 was the first year ever where bottled water sales exceeded soda sales in the United States. How is PepsiCo adapting and taking advantage of the new opportunities created by this change in consumer tastes?   PepsiCo vice...

Event details for “Product Launches in the Digital Era: A Conversation with Todd Kaplan '06”

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Dec 5

Katy Davis ’12 on Using Behavioral Science to Promote Charitable Giving

December 5, 2016, 11:45 a.m. – 12:45 p.m. EST

Applied correctly, behavioral science has the potential to change the game of charitable giving. Katy Davis ’12, managing director at ideas42, visits Evans Hall to discuss how her firm is helping charities better understand the thought process behind giving and working with employers and...

Event details for “The Behavioral Science of Giving: A Conversation with Katy Davis ’12, ideas42”

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Nov 17

Tom Ascheim ’90 on Why ABC Family Became Freeform

November 17, 2016, 11:45 a.m. – 12:45 p.m. EST

As the number one network for viewers in the life stage from first kiss to first kid, Freeform reaches a hugely diverse, socially engaged demographic exploring who they are and who they want to become. Freeform’s President, Tom Ascheim YC ’85, ’90 visits Evans Hall with Karey Burke,...

Event details for “Re-imagining the TV Network: A Conversation with Tom Ascheim '90 and Karey Burke, Freeform”
Nov 2

IDP Foundation President Irene Pritzker Discusses the State of Impact Investing

November 2, 2016, 11:45 a.m. – 12:45 p.m. EDT

The IDP Foundation is committed to finding new and innovative approaches to break the cycle of poverty. Irene Pritzker, the foundation’s President, visits Evans Hall to discuss how the IDP Foundation’s mission-driven impact investing maximizes economic and social returns on investment. She...

Event details for “Impact Investing and Global Education: Irene Pritzker, IDP Foundation President”

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Dec 3

XPRIZE Vice President Chris Frangione Discusses Prizes and Problem-Solving

December 3, 2015, 11:45 a.m. – 12:45 p.m. EST

Christopher Frangione is vice president of prize development at XPRIZE, a groundbreaking, highly incentivized prize competition designed to elicit innovative solutions for an array of the world’s most difficult challenges. Chris works at the intersection of audaciousness and achievability to...

Event details for “Live Video: A Conversation with Chris Frangione, VP of Prize Development at XPRIZE”

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