Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

Conferences and Events

Yale Customer Insights Conference

Cutting-edge academic researchers and business practitioners from around the world collaborate on research into consumer choices, marketing strategy, brand performance and product innovation.

Conferences: 2019 |2018 | 2017 | 2016 | 2015 |  2014 | 2013 | 2012 | 2011

China India Insights Conference

This is an academic conference highlighting research on consumption and investment behavior in China, India and other emerging markets.

Conferences2018 | 2017 | 2016 | 2015 |  2014 | 2013 | 2012 | 2011

Oct 23

A Conversation with Michael Sherman, Royal Bank of Canada

October 23, 2019, 11:45 a.m. – 12:45 p.m. EDT

Michael Sherman is Head of Behavioural Economics at Royal Bank of Canada. He is a behavioral science expert and leads the bank’s client experience design and insights groups. In his talk, Michael will discuss the practical application of insights in the data-driven banking industry using...

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Oct 21

A Conversation with Donna Tuths, Cognizant Interactive

October 21, 2019, 11:45 a.m. – 12:45 p.m. EDT

 Designing a top-tier consumer experience is increasingly becoming a key source of value in the digital age. According to Walker Insights, consumers are willing to pay more for a great experience, and by 2020 experience is expected to overtake even price and product as a key brand...

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Mar 5

A Conversation with Lisa Caputo and Jon Iwata

March 5, 2019, 11:45 a.m. – 12:45 p.m. EST

Lisa Caputo is the Executive Vice President and Chief Marketing and Communications Officer at The Travelers Companies where she leads marketing, communications, customer experience, research and digital media.  Lisa will be joined on stage by Executive-in-Residence Jon Iwata, former Chief Brand...

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Feb 14

A Conversation with Seth Farbman, Executive in Residence

February 14, 2019, 11:45 a.m. – 12:45 p.m. EST

Seth Farbman, Executive-in-Residence at Yale SOM and former Chief Marketing Officer at Spotify, is a veteran marketer with over 20 years of marketing and brand management experience. In his talk, he will discuss the challenges facing CMOs as brands take a more active stance on issues facing...

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Nov 7

Colloquium on Marketing Leadership

November 7, 2018, 11:45 a.m. – 12:45 p.m. EST

Christine Barton, LAW  ‘99, Partner and Managing Director at the Boston Consulting Group, Inc. and her colleague Mario Simon, PhD ‘00, Global Topic Leader, Customer Engagement, will discuss current trends and  challenges facing consumer facing categories such as CPG, F&B, alcoholic beverage,...

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Mar 6

Colloquia on Marketing Leadership

March 6, 2018, 11:45 a.m. – 12:45 p.m. EST

At AB-InBev, the world’s largest brewer, innovation plays a critical role in staying on top of global trends and meeting the fast-changing demands of the global beer consumer. Julie Yufe ’03, AB-InBev’s VP of Global Marketing for Core Brands. In her talk, Julie will discuss her career...

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Feb 21

Colloquia on Marketing Leadership

February 21, 2018, 11:45 a.m. – 12:45 p.m. EST

Stephan Gans is the Chief Insights and Analytics officer at PepsiCo since mid-2017. In that capacity, Stephan and his global team are driving the transformation of the Insights & Analytics function across PepsiCo’s categories and markets. Stephan will talk about his personal journey to this...

Event details for “The Digitization of the Insights and Analytics Function at PepsiCo”

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Nov 30

From Tote Bags to Technology: Innovation in Public Radio

November 30, 2017, 11:45 a.m. – 12:45 p.m. EST

Public Radio has held a place in the American imagination for decades, but how is it adapting to the new media landscape? In her talk, Laura Walker ’87, President and CEO of New York Public Radio, will share insights on how a passion for design thinking and public media has helped her...

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