Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

Conferences and Events

Yale Customer Insights Conference

Cutting-edge academic researchers and business practitioners from around the world collaborate on research into consumer choices, marketing strategy, brand performance and product innovation.

Conferences: 2019 |2018 | 2017 | 2016 | 2015 |  2014 | 2013 | 2012 | 2011

China India Insights Conference

This is an academic conference highlighting research on consumption and investment behavior in China, India and other emerging markets.

Conferences2018 | 2017 | 2016 | 2015 |  2014 | 2013 | 2012 | 2011

Oct 23

A Conversation with Michael Sherman, Royal Bank of Canada

October 23, 2019, 11:45 a.m. – 12:45 p.m. EDT

Michael Sherman is Head of Behavioural Economics at Royal Bank of Canada. He is a behavioral science expert and leads the bank’s client experience design and insights groups. In his talk, Michael will discuss the practical application of insights in the data-driven banking industry using...

Event details for “A Conversation with Michael Sherman, Royal Bank of Canada”

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Oct 21

A Conversation with Donna Tuths, Cognizant Interactive

October 21, 2019, 11:45 a.m. – 12:45 p.m. EDT

 Designing a top-tier consumer experience is increasingly becoming a key source of value in the digital age. According to Walker Insights, consumers are willing to pay more for a great experience, and by 2020 experience is expected to overtake even price and product as a key brand...

Event details for “A Conversation with Donna Tuths, Cognizant Interactive”

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Mar 5

A Conversation with Lisa Caputo and Jon Iwata

March 5, 2019, 11:45 a.m. – 12:45 p.m. EST

Lisa Caputo is the Executive Vice President and Chief Marketing and Communications Officer at The Travelers Companies where she leads marketing, communications, customer experience, research and digital media.  Lisa will be joined on stage by Executive-in-Residence Jon Iwata, former Chief Brand...

Event details for “A Conversation with Lisa Caputo and Jon Iwata ”

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Feb 14

A Conversation with Seth Farbman, Executive in Residence

February 14, 2019, 11:45 a.m. – 12:45 p.m. EST

Seth Farbman, Executive-in-Residence at Yale SOM and former Chief Marketing Officer at Spotify, is a veteran marketer with over 20 years of marketing and brand management experience. In his talk, he will discuss the challenges facing CMOs as brands take a more active stance on issues facing...

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Oct 21

A Conversation with Ross Martin, EVP Scratch/Viacom Media Networks

October 21, 2014, 12:00 a.m. EDT

Ross Martin is Executive Vice President, Marketing Strategy and Engagement for Viacom Media Networks.  He oversees Viacom’s corporate research, data and creative strategy teams. Under his leadership, the company’s Strategic Insights & Research and Data & Audience Development teams are...

Event details for “A Conversation with Ross Martin, EVP Scratch/Viacom Media Networks”