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[VIRTUAL] Chicago Lunch Series with Sandeep Dayal ‘89 - March

March 17, 2022, 12:00 pm–1:00 pm EDT

Chicago area alumni are invited to join a monthly, third Thursday alumni lunch on Zoom scheduled for Thursday, March 17, 2022 at noon. At this month's lunch Sandeep Dayal '89, author and SOM'er will talk about his new book, Branding Between the Ears.

“Up until now, it has been very difficult to say which brands will become rock stars and which ones will be duds. Now, with advances in neuropsychology and behavioral science, we are getting a better understanding of how the human brain works and makes choices. Branding, too, is nothing but all about influencing consumer choice."
In Branding Between the Ears, Sandeep Dayal ‘89 outlines how marketers can use this new knowledge to build epic brands and brand experiences. He shares insights from his experience and research as a seasoned consultant and marketer at his company, Cerenti. After reading this book, you will never look at brands the same way and may even learn something about your own relationships with brands."

When: Thursday, March 17, 2022 | 12:00 p.m. CT (1:00 PM EST)
Where: ZOOM - Link sent directly to registrants.