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[YCCI] Colloquium on Marketing Leadership: The Business of Experience Phil Davis ‘85

Tuesday, Oct 26 2021 at 12:00 - 12:45 pm EDT

Phil Davis ’85, Executive Fellow at YSOM and a Managing Director at Accenture Strategy, will join us as a guest speaker in our Colloquium on Marketing Leadership series in October. 80% of CEOs feel the need to deeply reimagine how they engage and treat their customers. To do so, organizations are aligning purpose, end-to-end customer obsession, and employee engagement. This ground shift will require future leaders to think beyond functional or operational excellence and view their roles through the lens of the customer. The difficulty is how to balance the need for empathy and purpose with the organization’s business model. In his talk, Phil will investigate how to create a competitive advantage during a time of liquid expectations.