In his inaugural event as YCCI Executive Fellow, Antonio Lucio will join the Colloquium on Marketing Leadership series on Tuesday, October 5. Antonio will share his experience of over 40 years in marketing, including lessons from his time in Global CMO roles for Facebook, HP Inc, and Visa, as well as the role of Chief Innovation and Portfolio Transformation Officer for PepsiCo Inc.
Throughout his illustrious career, Antonio has been a regular feature in the Forbes Most Influential CMOs list, achieving top 5 positions in 2017 (#2), 2018 (#4) and 2019 (#3). As a globally recognized thought leader in marketing transformation, a cornerstone of Antonio’s career is his belief that diversity is a business imperative driven more by bold action than by words and pronouncements.
This event will be held virtually, and is open to Yale students and alumni. Advance registration is required.
Antonio LucioExecutive Fellow
With 40 years of marketing experience, Antonio is an experienced and successful global CMO and Marketing Industry leader who has worked with some of the most recognized companies and iconic brands, across multiple categories. He has held Global CMO roles for Facebook, HP Inc, and Visa, as well as the role of Chief Innovation and Portfolio Transformation Officer for PepsiCo Inc. Antonio has been a regular feature in the Forbes Most Influential CMOs, achieving top 5 positions in 2017 (#2), 2018 (#4) and 2019 (#3). Antonio is a recognized thought leader and global influencer in marketing transformation. He is known for his compelling vision and his commitment to action. Throughout his career, Antonio has been successful in driving growth by building businesses, brands and marketing teams that have stood the test of time. He is skilled in developing successful strategies that drive revenue by building high performing teams and marketing ecosystems, infusing deep analytics into effective communication strategies and driving meaningful innovation throughout the customer’s journey. Antonio is also known for his inclusive leadership philosophy of driving meaningful results by driving diversity, inclusion and equity. For Antonio, Diversity is a business imperative driven more by bold action than by words and pronouncements. In all his roles, he delivered business results while significantly increasing the representation of women and people of color across all levels in the entire marketing ecosystem: clients, agencies and production houses. He has been a celebrated and award-winning champion of diversity by organizations like ANA AIMM, Free the Work, the 3% Conference, Ad Color, Adweek and PR Weekly, amongst others. Antonio earned a B.A. in history from Louisiana State University. He was born in Spain, raised in Puerto Rico, and currently resides with his wife Ashley in San Francisco. Antonio is the proud father of five daughters. He is fluent in English, Spanish and has working knowledge of Portuguese.