Yale School of Management

Yale SOM Online Faculty Summer Series: How Consumers Think and Decide

June 19, 2020, 12:00 p.m. – 1:00 p.m. EDT

Our Summer Faculty Series gives you access to popular Yale professors as they discuss their research and provide a glimpse into the Yale SOM classroom.  These live online events will be moderated by our admission director and include an opportunity for Q&A with both the faculty member and admissions.

Ravi Dhar - How Consumers Think and Decide

You are invited to join a live discussion with Ravi Dhar, George Rogers Clark Professor of Management and Marketing and Director of the Center for Customer Insights, to explore the consumer decision making journey in the context of Behavioral Science. What impacts the consumer decision-making journey? How does Behavioral Science help us to better understand the mind of the consumer?