Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

A Conversation with Donna Tuths, Cognizant Interactive

Colloquium on Marketing Leadership

October 21, 2019, 11:45 a.m. – 12:45 p.m. EDT

 Designing a top-tier consumer experience is increasingly becoming a key source of value in the digital age. According to Walker Insights, consumers are willing to pay more for a great experience, and by 2020 experience is expected to overtake even price and product as a key brand differentiator. Donna Tuths ‘89 is SVP and Global Head of Cognizant Interactive, where she is responsible for delivering world-class experiences at scale. In her talk, she will discuss the fast-changing experience-management landscape, using cutting-edge case studies to highlight how focusing on consumer experience design can drive growth.


Lunch will be served; advanced registration required.

Speakers

Donna Tuths

Donna Tuths

SVP and Global Head, Cognizant Interactive

Donna Tuths is the Senior Vice President of Cognizant Interactive, where she is responsible for global practice with 15,000+ digital practitioners devoted to delivering world-class Donnaexperiences at scale. Cognizant Interactive provides...

Donna Tuths is the Senior Vice President of Cognizant Interactive, where she is responsible for global practice with 15,000+ digital practitioners devoted to delivering world-class Donnaexperiences at scale. Cognizant Interactive provides services related to Strategy & Design, Content, Commerce and Social. Prior to Cognizant Interactive, Donna was the Managing Director at Accenture Interactive where she led its Global Content Management practice and Digital Production and Content Services Offering, as well as managed AI’s newest acquisition -- avVenta, now part of Accenture. Donna is a digital and multi-channel marketing and communications executive with over 20 years’ experience combining management consulting and agency management with deep expertise in global branding , customer relationship management (CRM), customer experience design, digital marketing, multi-channel marketing, and data-driven marketing enablement. Donna was President of Organic, an Omnicom digital agency. She also managed the global healthcare practice for Ogilvy Interactive, and was CEO of Ogilvy Healthworld Worldwide, which had 55 offices in 36 countries. Donna was a member of the 4A’s Government Relations Committee from 2006 to 2010, helping to shape the Advertising Industry’s agenda in Washington, DC. She is a frequent contributor to MedAd News and MM&M on topics related to digital marketing and emerging technologies. Donna holds an AB in Philosophy and Economics (cum laude) from Barnard College, an MA in International Economics and European Studies from the Johns Hopkins Paul Nitze School of Advanced International Studies, and an MBA from the Yale School of Management. Donna is also a member of the Council on Foreign Relations. She lives with her husband, three sons, and two Labradors in Pelham, New York.

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