The ability to motivate yourself is what sets high achievers apart. Ayelet Fishbach's research in the behavioral science explores some successful strategies for setting goals, sustaining motivation over time, and overcoming temptation. She will further explore the role of feedback and social support in successful goal achievement.
This event is open to the Yale community. Registration is required.
The Becton Fellowship Program was established at the Yale School of Management in 1980 by Becton, Dickinson & Co., a leading global medical instruments supplier, in honor of Henry P. Becton ’37 B.S., company chairman (1961-1987), to bring practitioners from private and public institutions to share their professional insights with faculty and students.
Visiting Professor of Behavioral Science and Marketing
Ayelet Fishbach studies social psychology, management and consumer behavior. She is an expert on motivation and decision making. Fishbach has authored over 100 publications. Her research has been published in psychology, management and marketing...
Ayelet Fishbach studies social psychology, management and consumer behavior. She is an expert on motivation and decision making. Fishbach has authored over 100 publications. Her research has been published in psychology, management and marketing journal and is regularly featured in the media, including WSJ, CNN, Chicago Tribune, NPR and the New York Times. Fishbach has served as an action editor on several journals, including Psychological Science and the Journal of Personality and Social Psychology. She has further served as the president of the International Social Cognition Network and she is the president elect of the Society for the Study of Motivation. Fishbach is the recipient of several international awards, including the Society of Experimental Social Psychology's Best Dissertation Award, Career Trajectory Award, and the Fulbright Educational Foundation Award.