Seth Farbman, Executive-in-Residence at Yale SOM and former Chief Marketing Officer at Spotify, is a veteran marketer with over 20 years of marketing and brand management experience. In his talk, he will discuss the challenges facing CMOs as brands take a more active stance on issues facing society.
Lunch will be served; advanced registration required.
Seth FarbmanExecutive in Resident, Yale School of Management
Seth Farbman joins Yale after serving as Chief Marketing Officer at Spotify. During his nearly four-year tenure, the company grew more than ten-fold to almost 200 million customers in 65 countries--becoming the world’s largest music streaming service and one of the brands most admired by the Millennial Generation. Seth managed Spotify’s B2C and B2B marketing teams, as well as the public relations, customer support, brand, creative and design, marketing sciences and analytics teams. As Spotify’s founding CMO, Seth helped the company accomplish one of the most successful public offerings in a decade. This past year, Seth was named the World’s Most Innovative CMO by Business Insider and, for the seventh year in a row, ranked one of Forbes’ Most Influential CMO’s. He was also recognized amongst the most creative people in the world by Creativity. While at Spotify, the internal marketing and communications team Seth built was named Advertising Age’s 2018 Agency of the Year. At the Cannes Lions International Festival for Creativity, Spotify was awarded 11 Lions and named the 2018 Brand of the Year. Before Spotify, he was the Chief Marketing Officer for Gap, then the world’s largest speciality apparel company. Previously, Seth was the Founder and President of OgilvyEarth, one of the first sustainability-focused marketing consultancies and part of the WPP/Ogilvy agency network. Seth began his career as a journalist, and has an M.S. in journalism from the S.I. Newhouse School of Communications.