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Design Observer

The Design of Business | The Business of Design Conference

Friday, Nov 2 2018 at 8:00 am - Saturday, Nov 3 2018 at 5:30 pm EDT

165 Whitney Ave.
New Haven, CT 06510
United States

Over the course of the past decade, design-driven companies have outperformed the S+P 500 by 228%. Businesses started by designers have created billions of dollars of value, are raising impressive rounds of funding, and are collectively demonstrating how design plays a central role across a range of industries. Design is now recognized as a decisive advantage in countless industries, an essential tool to resist commoditization, and a catalyst for innovation in all fields.

If design is critical to the success of the modern business enterprise, what are the core values and best practices that support that success? What impact is design itself having on the practice and process of business? And what does the business of design actually look like?

Over the course of two days we will look to answer these questions, engaging industry leaders, corporate leadership and their creative leads, bringing together founders, designers, and CEOs to discover the core values and best practices that support design lead business.

View the agenda.