Global Branding in the Digital Era

October 21 – 26, 2018

A unique program from top schools and marketing leaders in China and the US to enable those building and leading customer-focused organizations to win in today’s digital era.

With the rapid global evolution of digital media, brands have more ways than ever to differentiate themselves. This program, presented jointly by the Yale School of Management, CKGSB, and WPP guides CMOs and other C-suite executives from China, the US and elsewhere to build and lead customer-focused organizations for today’s digital era. 

Contact Xiuling Li (+1 203.432.1902) for more information.

Edward P. Evans Hall
165 Whitney Avenue
New Haven, CT 06511
United States

Program Information

Rethinking Marketing and Insights: Behavioral Economics Immersion

This three-day program is taught by distinguished faculty fellows of Yale’s Center for Customer Insights (YCCI) who have collaborated with industry leaders to develop a rigorous, hands-on curriculum grounded in a behavioral economics framework that produces results.