Rethinking Marketing and Insights: Behavioral Economics Immersion

June 12 – 14, 2018

Drive better business results using cutting-edge behavioral research to:

  • Better frame your value proposition
  • Design memorable customer experiences
  • Understand conscious and unconscious choice-drivers
  • Redesign research practices to generate real consumer insights
  • Learn how to become an effective test-and-learn organization

Presented by Yale School of Management, this three-day program is taught by distinguished faculty fellows of Yale’s Center for Customer Insights (YCCI) who have collaborated with industry leaders to develop a rigorous, hands-on curriculum grounded in a behavioral economics framework that produces results.

For more information, please contact Molly Nagler or Tracy Sheerin.

Edward P. Evans Hall
165 Whitney Avenue
New Haven, CT 06511
United States

Program Information

The New Science of Marketing

Developed in concert with Yale Center for Customer Insights, the New Science of Marketing program answers the three top concerns heard most frequently with consulting with today’s global marketing leaders – how to better unearth consumer insights, how to engage with consumers in today’s digital world and how to use big data for the greatest impact.