Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

2018 Marketing-Industrial Organization Conference

April 20 – 21, 2018

Sponsored by Yale Center for Customer Insights and Cowles Foundation

There is growing overlap in applied theory research in the fields of Marketing and Industrial Organization. This conference, organized by the Yale Center for Customer Insights and the Cowles Foundation at Yale, recognizes the overlap and aims to provide an opportunity for scholars in both areas to interact with each other and foster collaboration and exchange of ideas. The sessions follow a single session format. Papers presented by marketers are discussed by economists and vice versa to encourage cross-disciplinary thinking. 

  The conference starts on Friday afternoon, April 20 and ends on Saturday, April 21.  There will be a celebratory dinner at ROIA on Friday evening.

Click Here for the Printable Agenda 

Conference Co-chairs:

Program Committee:

Doctoral Students:  Registration fees will be waived for doctoral students selected to participate. Doctoral students should submit a resume and a recommendation from their advisor to qualify for selection to the limited number of slots reserved for doctoral students.  Send to mio@som.yale.edu.

Yale School of Management
165 Whitney Avenue
New Haven, CT 06511
United States
Event tags

Hotel Accommodations

Ticket Information

Conference fee – $125

Register HERE


Friday - April 20, 2018

Evans Hall, 165 Whitney Avenue
The Forum, First Floor

Note: Presenting author appears in bold

Lunch - 11:30 am - 12:15 pm

Welcome - 12:15 - 12:30 pm

Edieal Pinker, Deputy Dean and BearingPoint Professor of Operations Research
Yale School of Management
Larry Samuelson, Director and A. Douglas Melamed Professor of Economics
Cowles Foundation for Research in Economics

Session One - 12:30 - 1:30 pm

Can Curation Algorithms Work in the Presence of Trolls?

Amy Pei (USC-Marshall), Dina Mayzlin (USC-Marshall)

Discussant: Maher Said (NYU Stern)

Session Two - 1:30 - 2:30 pm

Second-degree Price Discrimination by a Two-sided Monopoly Platform

Doh-Shin Jeon (Toulouse School of Economics), Byung-Cheol Kim (University of Alabama), Domenico Menicucci (Università degli Studi di Firenze)

Discussant: Elie Ofek (Harvard Business School)

Break - 2:30 - 3:00 pm

Session Three - 3:00 - 4:00 pm

Input Price Discrimination by Resale Market

Jeanine Miklos-Thal (University of Rochester), Greg Shaffer (University of Rochester)

Discussant: Alessandro Bonatti (Massachusetts Institute of Technology)

Session Four - 4:00 - 5:00 pm

Vertical Information Restraints: Pro- and Anti-Competitive Impacts of Minimum Advertised Price Restrictions

John Asker (UCLA), Heski Bar-Isaac (University of Toronto)

Discussant: Soheil Ghili (Yale University)

Dinner – 5:30 - 8:00 pm at ROIA

Saturday - April 21, 2018

Evans Hall, 165 Whitney Avenue
Classroom 4200, Fourth Floor

Breakfast - 8:00 am - 9:00 am

Session Five - 9:00 - 10:00 am

Optimal Network Design for Inducing Effort

Pinar Yildirim (Wharton), Yanhao Wei (USC-Marshall), Christophe Van den Bulte (Wharton), Joy Lu (Wharton)

Discussant: Joyee Deb  (Yale School of Management)

Session Six - 10:00 - 11:00 am

Consumer Search and Price Competition

Michael Choi (University of Iowa), Anovia Yifan Dai (Shanghai Jiao Tong University), Kyungmin Kim (University of Miami)

Discussant: Kinshuk Jerath (Columbia Business School)

Break - 11:00 - 11:30 am

Session Seven - 11:30 am - 12:30 pm

The Performance Measurement Trap

J. Miguel Villas-Boas (University of California, Berkeley), Dmitri Kuksov (University of Texas – Dallas)

Discussant: Navin Kartik (Columbia University)

Lunch - 12:30 - 1:30 pm

Session Eight - 1:30 - 2:30 pm

Shared Knowledge and Competition for Attention in Information Markets

Simone Galperti (University of California, San Diego), Isabel Trevino (University of California, San Diego)

Discussant: Mengze Shi (Rotman School of Management, University of Toronto)

Session Nine - 2:30 - 3:30 pm

Informational Complementarity

T. Tony Ke (Massachusetts Institute of Technology), Song Lin (Hong Kong University of Science and Technology)

Discussant: Laurent Mathevet (NYU)

Break - 3:30 - 4:00 pm

Session Ten - 4:00 - 5:00 pm

Dispersed Behavior and Perceptions in Assortative Societies

Mira Frick (Yale University), Ryota Iijima (Yale University), Yuhta Ishii (ITAM)

Discussant: Ron Berman (Wharton)

Conference Adjourns - 5:00 pm

Hotel Reservation Link

We have reserved a block of rooms at The New  Haven Hotel. Access to the block here.