Hosted jointly by the University of Oxford's Saïd Business School and the Oxford Business Network for Africa; the Oxford Business Forum Africa 2018 brings together distinguished leaders from top companies, innovative start-ups, government, and civil society from across Africa. The theme of this year's forum focuses on (Re)defining the African Consumer. The Forum will focus on the impact of the rise of the African middle-class and their increased disposable income on the financial market. We will look at how we ensure businesses don't ignore the often overlooked low-income or bottom-of-the-pyramid consumers, and at some of the innovative solutions that can empower sustainable growth. The Oxford Business Forum Africa 2018 will bring together industry leaders from the continent, to deconstruct opposing perspectives, analyse the size of the prize of emerging trends, and deliver actionable insights to seize the opportunity, and in so doing, (Re)define the African consumer.