Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

Spring 2018 YCCI Discovery Projects Informational Panel

November 8, 2017, 11:45 a.m. – 12:45 p.m. EST

Interested in working on a real project for a Fortune 500 Company this spring and gain course credit?

Want to learn more before you apply?

The YCCI is hosting an informational panel session to students interested in applying for a Spring 2018 Discovery Project (a.k.a., MGT 650: Customer Insights and Applications). We have assembled a panel of four former YCCI students who will be available to answer any questions you have about the application/selection process, project demands, and benefits of participating in a Discovery Project.  Lunch will be served, so come hungry!

Discovery Projects are real-world experiential learning projects that apply theories and frameworks in behavioral science to help uncover the drivers of customer motivations and preferences.  Each project gives students the opportunity to develop and learn analytic thinking, qualitative research methodologies, interviewing skills, team building, client relations/communication and presentation skills. 

Questions about the panel? Contact Jennie Liu

Event tags