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Yale SOM Executive Program: Rethinking Marketing and Insights: Behavioral Economics Immersion

June 7–9, 2016

165 Whitney Avenue
New Haven, CT 06511

Marketing and product departments spend billions to understand and influence consumers—with mixed results. Behavioral economics brings to bear psychology, economics, and marketing to better understand the often-hidden factors that really influence consumer behavior. After this program, you will be able to use cutting-edge behavioral insights and frameworks to:

Better frame your value proposition

Design memorable customer experiences

Understand conscious and unconscious choice-drivers

Redesign research practices to generate real consumer insights

Learn how to become an effective test-and-learn organization

Audience: Executives with at least 10 years of experience who lead functional teams in such areas as marketing, branding, insights, innovation, product management, technology, strategy, and communications

Fee: $6,850 per person includes meals and lodging. Groups of 4 or more from the same company receive a 15% discount

Location: Yale School of Management, New Haven, Connecticut, USA

Enroll/info: http://som.yale.edu/our-programs/executive-education/individuals/rethinking-marketing-and-insights-behavioral-economics-immersion

Contact: molly.nagler@yale.edu +1-203-464-7917