Marketing and product departments spend billions to understand and influence consumers—with mixed results. Behavioral economics brings to bear psychology, economics, and marketing to better understand the often-hidden factors that really influence consumer behavior. After this program, you will be able to use cutting-edge behavioral insights and frameworks to:

Better frame your value proposition

Design memorable customer experiences

Understand conscious and unconscious choice-drivers

Redesign research practices to generate real consumer insights

Learn how to become an effective test-and-learn organization

Audience: Executives with at least 10 years of experience who lead functional teams in such areas as marketing, branding, insights, innovation, product management, technology, strategy, and communications

Fee: $6,850 per person includes meals and lodging. Groups of 4 or more from the same company receive a 15% discount

Location: Yale School of Management, New Haven, Connecticut, USA

Enroll/info: http://som.yale.edu/our-programs/executive-education/individuals/rethinking-marketing-and-insights-behavioral-economics-immersion

Contact: molly.nagler@yale.edu +1-203-464-7917