Amanda Moskowitz and Brad Hargreaves YC '08: How to Build a Brand and Marketing Strategy for Your Startup

Colloquium on Entrepreneurship

April 17, 2015, 11:45 a.m. – 1:00 p.m. EDT

Brad Hargreaves, founder of General Assembly, and Amanda Moskowitz, founder of Nine Naturals, will be discussing how to build a brand and marketing strategy for your startup. As a co-founder of General Assembly, Brad has helped develop and build General Assembly into an internationally known brand. The company was just named one of the Fifty Most Innovative companies by Fast Company Magazine. Amanda has spent her career working at the intersection of technology and marketing, first at ShopText and now as the founder of Nine Naturals and Stacklist. This is a great opportunity to learn more about how to build and track your brand in the digital space.

Join us at Yale School of Management Evans Hall, 2420 Betts Classroom. Lunch will be provided. Please register here

Co-presented by Yale School of Management Program on Entrepreneurship and Yale Entrepreneurial Institute

2420 Betts Classroom
165 Whitney Ave
Yale School of Management
New Haven, CT 06510
United States
Event tags

Speakers

Brad Hargreaves

Brad Hargreaves

Co-founder of General Assembly and Venture Partner at Maveron

Brad co-founded General Assembly and is a Venture Partner at Maveron, General Assembly's lead investor. As part of the General Assembly founding team, Brad led the growth of the company's education business from its launch in 2011 into a global...

Brad co-founded General Assembly and is a Venture Partner at Maveron, General Assembly's lead investor. As part of the General Assembly founding team, Brad led the growth of the company's education business from its launch in 2011 into a global institution with over a dozen campuses. Most recently, he was Chief Product Officer until 2014. Brad has been named to Vanity Fair’s “The Next Establishment”, Inc Magazine’s “30 Under 30”, and Business Insider’s “Silicon Alley 100”. He writes about entrepreneurship, New York City and life at http://bhargreaves.com.

Amanda Moskowitz

Co-Founder and COO of Nine Naturals

Like many southern women, Amanda appreciates fine beauty products. She semi-secretly goes by the credo "The higher the hair, the closer to God." Away from the mirror, Amanda is a longtime leader in the NYC startup and technology community. Prior...

Like many southern women, Amanda appreciates fine beauty products. She semi-secretly goes by the credo "The higher the hair, the closer to God." Away from the mirror, Amanda is a longtime leader in the NYC startup and technology community. Prior to Nine Naturals, Amanda was the General Manager of Mobile Commons and VP at Shoptext, where she oversaw operations and was responsible for the company’s strategic growth. As co-founder & COO of Nine Naturals, Amanda uses her experience in operations and technology to make Nine Naturals principles, education and products accessible to the women around the globe who share her appreciation for safe and effective beauty products. (If Dolly Parton ever reads this, Amanda sends a shout-out to Truvy circa 1989.) Amanda is in the prelaunch stages of her next startup, Stacklist.