Yale School of Management

Webinar: Rethinking Marketing and Customers: Lessons from Behavioral Economics

February 6, 2015, 12:00 p.m. – 1:00 p.m. EST

Organizations spend billions each year attempting to persuade consumers, with mixed results. Today, academics and practitioners are broadening their understanding of the marketplace through insights from the field of behavioral economics, which applies lessons from psychology and other behavioral sciences to the understanding of economic decisions. Professor Ravi Dhar speaks with experts about how behavioral economics is changing advertising, messaging, product innovation, and promotions, in the nonprofit, government, and private sectors.

Register

Online
United States

Speakers

Ravi Dhar

George Rogers Clark Professor of Management and Marketing, Director of the Center for Customer Insights, Yale School of Management

Emily Haisley

Vice President, Behavioural Finance, Barclays

Michael Sanders

Principal Advisor and Head of Research, The Behavioural Insights Team

Ned Welch

Senior Practice Expert, McKinsey & Company