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25th Anniversary of the Alar Alarm and the Panic for Organic: A Celebration of the Natural Foods Industry

February 26–27, 2014

Join co-sponsors Pacific Natural Foods and Zevia Zero Calorie Soda for a fascinating evening of tasty food and conversation, commemorating the seminal event that launched the modern natural foods industry, and celebrating the release of the compelling new book by Joe Dobrow (SOM '92), Natural Prophets. On February 26, 1989, 60 Minutes aired a segment entitled "A is for Apple," highlighting the dangers posed by the apple ripening agent daminozide, otherwise known as Alar. The reaction around the country was swift, as parents started dumping applesauce and schools in New York and Los Angeles cancelled their orders for apple juice. Soon there was what Newsweek called a "panic for organic." This was the single event that launched the modern natural foods industry, which is now $100 billion in size and one of the most influential forces of change in the business world. Join us at New York's first and only certified organic restaurant, and the world's only USDA certified organic bar, as we revisit the Alar crisis and the progress made by the natural foods industry in the last 25 years. Featured speakers are Drew and Myra Goodman, the New York natives who founded Earthbound Farm, built it into one of the largest and most important organic brands in the world, and recently sold it for $600 million. Sample the marvelous foods of GustOrganics, such as organic quinoa mango salad, organic chicken quesadillas, and organic gluten-free tiramisu. Copies of Natural Prophets will be available for purchase and signing. Limited space available, so RSVP quickly. When: February 26, 6-8pm Where: GustOrganics, 519 Sixth Avenue @ 14th Street, New York, NY The event is brought to you by Pacific Natural Foods, Zevia Zero Calorie Soda, the Yale School of Management Alumni Association and the Yale Alumni Association of New York.

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    519 Avenue of the Americas New York, New York