"How to Keep Your Organization on Top of Technological Shifts". Speaker: John Holt SOM '88, Chairman and CEO, The Cobalt Group. RSVP by October 13th. We are pleased to have John Holt speak about how his company prepares itself to anticipate and react to online technology shifts. John co-founded The Cobalt Group in 1995, based on his belief that the Internet would bring significant change to the way people advertised and bought and sold goods and services. Under Holt's guidance, Cobalt has become a major partner to the North American automotive industry, providing marketing services to more than half the auto dealers in North America and nearly thirty automobile manufacturers. Holt has helped Cobalt raise more than $100 million from some of the world's leading private equity firms, including Warburg Pincus, ABS Capital Partners, and Oak Investment Capital. He holds a master's degree from the Yale School of Management and a bachelor's degree from Bowdoin College. Automotive marketing is experiencing a transformative shift to online media, at both the manufacturer and dealer level. Cobalt, North America's leading provider of automotive marketing services, is uniquely qualified to assist automotive leaders at every level of the industry in their ability to succeed with digital marketing, regardless of the economic climate. For over 14 years, Cobalt's exclusive mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profits. With a comprehensive set of digital marketing solutions including rich-media display ads and search, plus a superior service organization that works in tandem with the technology, the company continues to excel at that endeavor. Cobalt has relationships with two-thirds of the world's major automotive manufacturers. That translates to well over 50% of the automotive dealerships in the United States, as well as automotive dealers in Canada and Mexico, entrusting Cobalt with some component of their digital marketing.
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