Recent TV hits such as Mad Men, Breaking Bad and The Walking Dead have propelled AMC into the limelight. A driving force behind that success is AMC's EVP of Marketing, Linda Schupack. Please join Linda as she discusses the lifespan of a show from conception to maturity, and how marketing and consumer insights play a role in each stage.
Lunch will be served.
Read Linda's recent interview on YCCI's Market Sample
EVP of Marketing at AMC Networks
As executive vice president of marketing for AMC, Linda Schupack is responsible for the strategic oversight, management and implementation of network’s multiplatform consumer and trade marketing activities, including advertising campaigns and>>...
As executive vice president of marketing for AMC, Linda Schupack is responsible for the strategic oversight, management and implementation of network’s multiplatform consumer and trade marketing activities, including advertising campaigns and consumer and ad sales promotions. Ms. Schupack also directs the network’s brand identity as an uncompromising celebration of great stories, which speaks to its record-shattering Emmy® and Golden Globe® wins for its original series. The network’s marketing and promotional activities directly relate to ratings performance, and in recent years AMC has seen its greatest period of viewer gain. Much of AMC’s recent ratings success can be attributed to its critically-acclaimed original programming, including its two dramatic series – Golden Globe® Award and Emmy® Award winning Mad Men and Emmy® Award winning Breaking Bad. Most recently, Ms. Schupack helped shepherd The Walking Dead to history-making ratings success. For each of these originals, Ms. Schupack has spearheaded a multi-dimensional, cross-platform initiative that goes beyond traditional marketing techniques to help increase awareness, build buzz and drive ratings. Ms. Schupack joined AMC in 2005 from parent company Rainbow Media Holdings LLC, (now AMC Networks) where she served for four years as senior vice president of creative services. In that role, she served as Rainbow Media’s chief creative mind and was a key architect in the evolution of the AMC, IFC and WE tv brands. Ms. Schupack oversaw the development of advertising, promotion, collateral and new media materials for all of Rainbow Media's businesses, including the corporate brand. Before joining Rainbow Media, Ms. Schupack, an industry veteran, held a number of senior positions at Viacom’s Nickelodeon, including vice president of marketing and programming for Nick International, where she oversaw the creative development of Nickelodeon internationally, interpreting the brand for local audiences through the development and execution of marketing and programming strategies. Ms. Schupack earned her undergraduate degree from Yale University and Master of Business Administration degree from the Yale School of Management. In 2008, she was named by AdWeek as Entertainment Marketer of the Year and in 2009, AMC’s marketing department was acknowledged as Marketing Team of the year by the Cable Faxies. In 2012, she was received the Vanguard Award for Marketing from the National Cable & Telecommunications Association (NCTA).