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December 20, 2022

A Behavioral Scientist’s Guide to Gift-Giving

Giving the right gift is difficult, in part because givers and receivers don’t necessarily agree on what “right” means. Research out of YCCI and new developments in the behavioral science of gift-giving shed light on the source of this disagreement.

Evans
December 15, 2022

An Introduction to Stakeholder Capitalism

Yale SOM Professor Ravi Dhar and co-faculty leader of the newly launched Yale Program on Stakeholder Innovation and Management shares insights into the growth and importance of Stakeholder Capitalism. 

blurry photo of in-person clothing store
December 09, 2022

Five Key Insights that Can Bring Traffic Back to Brick & Mortar Retailers this Holiday Season

Recent years have seen brick & mortar shopping on the decline, especially among younger generations. Yet, consumers still report several positive associations with in-person purchasing. We’ve compiled five key takeaways from recent research on the drivers of Gen Z and Millennial consumer behavior that retailers should note when developing their messaging and strategy around brick & mortar retail this holiday season.

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