Yale Center for Customer Insights

SOM Marketing lecturer Zoe Chance describes the basic tools that all marketers can harness to get people to say “yes,” from influencing internal stakeholders to making it easier for consumers to act on their intentions.

Harvard Law Professor Cass Sunstein speaks about his new book, 'Sludge: What Stops Us from Getting Things Done and What to Do About It.'

New research from Yale SOM Professor Jason Dana illuminates the importance of measuring not only actual trends, but believed trends.