SOM Marketing lecturer Zoe Chance describes the basic tools that all marketers can harness to get people to say “yes,” from influencing internal stakeholders to making it easier for consumers to act on their intentions.
Yale Center for Customer Insights
Advancing the frontiers of consumer understanding to drive growth
Harvard Law Professor Cass Sunstein speaks about his new book, 'Sludge: What Stops Us from Getting Things Done and What to Do About It.'
New research from Yale SOM Professor Jason Dana illuminates the importance of measuring not only actual trends, but believed trends.
Connect with us