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Prof. Barry Naalebuff
July 26, 2022

Using Principled Negotiation Tactics so Everyone Wins

SOM Professor Barry Nalebuff brings together lessons learned from his experience negotiating the sale of his company and his theoretical approach to negotiations in his new book, Split the Pie: A Radical New Way to Negotiate, on how to manage negotiations from a rational point of view.

Influence is Your Superpower. Headshot of Zoe Chance and image of yellow book cover.
July 05, 2022

The Pursuit of Influence

SOM Marketing lecturer Zoe Chance describes the basic tools that all marketers can harness to get people to say “yes,” from influencing internal stakeholders to making it easier for consumers to act on their intentions.

Cass Sunstein pictured next to his book, 'Sludge: What Stops Us From Getting Things Done and What to Do About It'
June 28, 2022

Sludge slows consumers down. Often, it’s frustrating. Sometimes, it’s necessary.

Harvard Law Professor Cass Sunstein speaks about his new book, 'Sludge: What Stops Us from Getting Things Done and What to Do About It.'

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