Yale Center for Customer Insights

SOM Professor Barry Nalebuff brings together lessons learned from his experience negotiating the sale of his company and his theoretical approach to negotiations in his new book, Split the Pie: A Radical New Way to Negotiate, on how to manage negotiations from a rational point of view.

SOM Marketing lecturer Zoe Chance describes the basic tools that all marketers can harness to get people to say “yes,” from influencing internal stakeholders to making it easier for consumers to act on their intentions.

Harvard Law Professor Cass Sunstein speaks about his new book, 'Sludge: What Stops Us from Getting Things Done and What to Do About It.'