Ethan Prizant ’19
Internship: Johnson & Johnson Consumer, Skillman, New Jersey
Hometown: Deerfield, Illinois
Favorite Yale SOM class: Yale Center for Customer Insights Discovery Project, PepsiCo
Clubs and affiliations: Marketing Club (co-chair)
Favorite New Haven eatery: Olea
Favorite Yale SOM community event: Star Search
This summer I’m interning at Johnson & Johnson Consumer as a marketing summer associate. Home to some of the world’s most iconic consumer brands, like Band-Aid, Tylenol, and Neutrogena, J&J is a great place to learn first-hand from experts in CPG brand management. I was also drawn to J&J for its fantastic people-focused culture and dedication to its mission to provide products that better peoples’ lives.
As a summer associate on the Aveeno Face team, I’ve been tasked with developing a new strategy for one of the brand’s skin care lines. The project centers on a true business problem that the company is facing and allows me the opportunity to add value with my work. Every day is different, as I meet with various stakeholders to learn about the business, dive into databases to conduct research, or examine sales data in Nielsen. I have learned quickly how cross-functional brand management really is, working with colleagues in sales, consumer insights, supply chain, and finance, across campuses and brands.
“YCCI instilled within me a need to ground every strategic decision in consumer insights, and to always be close to the consumers.” —Ethan Prizant ’19
Given that my project is focused on developing a new marketing strategy, I’m utilizing many of the skills and concepts that I learned during my YCCI Discovery Project to better understand the Aveeno consumer’s beliefs, goals, and choices when purchasing facial skin care products. YCCI instilled within me a need to ground every strategic decision in consumer insights, and to always be close to the consumers—from thinking about how they see the product on the shelf at a drugstore to what triggers them to start their shopping journey in the first place, whether online, in-store, or both.
As someone seeking to develop a career in beauty, I’m having a blast working on this project. I get to spend each day knee-deep in the mind of the beauty consumer, thinking about beauty trends, and exploring our beauty portfolio.
Day-to-day work aside, we’ve had the valuable opportunity to interact with many top senior leaders and hear their lessons in leadership, from our consumer worldwide chairman to the CMO. We even had a visit from J&J’s CEO, Alex Gorsky, and I got to shake his hand! There have also been many opportunities to connect with brand managers and other team members, through informal dinners and excursions, as well as mentoring and buddy support systems. I look forward to the rest of the summer and sharing everything I learned—and bought at the company store—with my classmates this fall!