In the Classroom: Building a Global Marketing Team

In Professor Ravi Dhar’s course Strategic Marketing Leadership: The Role of a Chief Marketing Officer, students hear firsthand from the executives leading marketing efforts at global companies including Starbucks, IBM, and Kimberly-Clark.

Earlier this year, Antonio Lucio, then chief brand officer at Visa, spoke about the process of building a global marketing team after the company merged its regional affiliates into one public corporation (Lucio is now chief marketing officer at HP).

Watch an excerpt from Lucio’s talk: