Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

Insights Review: A Blog from YCCI

Space for Imagination: How Google’s Ben Jones Views Marketing

May 6, 2014

Ben Jones almost drowned when he was a toddler, not because of any sudden accident, but because he wanted to swim with his siblings. He walked down the bank of a pond until the water engulfed his head, then he sat down. “I think that kind of willful curiosity at the expense of personal safety has worked for me,” says Jones.

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Playing Hard to Get with Uninformative Advertisements

October 18, 2013

What on earth does a Formula One race car have to do with a razor blade? Can that brand-name medication really help me ride a tandem bicycle down a wooded path? Why don’t any of these advertisements have anything to do with the products they’re trying to sell me? These are the kinds of questions you might reasonably ask the next time your favorite television show takes a commercial break.

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