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Associate Director of Social Media, Communications

STARS Requisition: 84306BR
University Job Title: Communications, Digital Officer
Department Job Title: Associate Director of Social Media

Grade: P5

Position Focus: 

The Associate Director of Social Media will lead the strategy and execution of the School of Management’s (SOM) social identity, seeking to build social audiences and grow institutional awareness by expressing the life of the school through social-first storytelling of its students, faculty, and alumni. This position reports to the Managing Director of Marketing and Public Relations.

Essential Duties: 

  1. Develop and implement SOM’s social media strategy, defining most important social media KPIs, and overseeing social media content.
  2. Manage and oversee social media content, ensuring it is aligned with our strategic goals and brand voice.
  3. Collaborate with faculty to transform complex research insights into engaging and easy-to-understand content for various social media platforms.
  4. Highlight and share student success stories, academic achievements, and career content to showcase the student experience at our school.
  5. Collaborate with SOM’s Department of Alumni Relation to engage our graduates on social media and creatively co-create and share alumni stories.
  6. Plan, implement, and manage social media campaigns, and coordinate with the marketing, PR, editorial, video, and admissions teams to generate new ideas and campaign content.
  7. Measure the success of every social media campaign, using appropriate analytics tools, and report on ROI.
  8. Stay up to date with latest social media best practices and technologies and ensure we leverage these effectively.
  9. Facilitate and encourage online community engagement, fostering an environment of interaction and connection.

Required Education & Experience:

Bachelor’s degree and five years of experience working in complex organizations or an equivalent combination of education and experience.

Required Skills & Abilities: 

  1. Excellent knowledge of social media platforms including Facebook, Instagram, Twitter, LinkedIn, and Threads, with a special focus on social video.
  2. Experience with social media analytics tools and ability to translate data into actionable insights.
  3. Strong verbal and written communication skills, and the ability to work on multiple projects simultaneously.
  4. Familiarity with the higher education environment and passion for developing future business leaders.
  5. Experience with social media management tools and SEO best practices.
  6. Proven commitment to diversity and inclusion, equity, and excellence.


Bachelor’s degree in English Literature, Marketing, Communications, or a related field.


  • Customer Service Focus – Listening carefully to and understanding customers’ needs and proactively responding to those needs in a consistent and timely manner.
  • Teamwork/Communication – Working cooperatively to achieve common goals. Support cooperation, collaboration and the sharing of information.
  • Product Excellence – Provide the best quality product available and continuously upgrade standards to maintain quality.
  • Leadership – Provide direction and motivation to others through communication, modeling appropriate behavior, optimism and high achievement
  • Innovative – Openness to new ideas and their implementation. Ability to react and adapt to changing situations appropriately.
  • Strategic Thinking – Recognize opportunities, identify critical, high pay-off activities and prioritize them to attain goals.

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