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Associate Director of Marketing and Mission Experience, Yale Center for Customer Insights

JOB FAMILY: MANAGERIAL AND PROFESSIONAL

STARS Requisition: 71082BR 
University Job Title: Associate Director Marketing
Department Job Title: Associate Director of Marketing and Missions Experience

Grade: P5

Duration: Three-year fixed duration  

Position Focus: 

Serve as leader for a new program associated with Yale Center for Customer Insights (YCCI). The Program on Stakeholder Capitalism at the Yale School of Management (Yale SOM) is an exciting new initiative being established in 2022 to address how enterprises, both for- and not-for-profit, create value for all the stakeholders who matter to their success. The Program will collaborate with YCCI, the International Center for Finance, and other Yale SOM groups to develop new knowledge, tools, and frameworks that can help shape a new leadership mindset, foster adoption, and ultimately help leaders to create multi-stakeholder value. It is expected that the Program will also collaborate with industry partners and other academic institutions.

Essential Duties: 

  1. Work collaboratively to develop and deploy an integrated marketing and experience strategy for the Program on Stakeholder Capitalism, which includes clear and measurable goals, content creation, and collection of KPIs.
  2. Drive required content/asset creation with key stakeholders and agencies. Ensure all content reflects vision and voice and aligns to the overall Yale SOM brand guidelines.
  3. Support a world-class Advisory Board, industry partners, and other collaborators on setting strategy and developing and executing programs. 
  4. Help establish and operate a Stakeholder Innovation Lab – real-world collaborations with partners to prototype, iterate and refine frameworks, methods and tools developed by the Program.
  5. Monitor the external landscape (i.e., marketing and stakeholder capitalism news) and be an expert source of sector and market intelligence for strategic planning. Frame content to drive cultural and situational relevance, while maintaining awareness of the Center’s identity. 
  6. Work closely with YCCI leadership, Yale SOM Executive Fellows/Stakeholder Capitalism Leads, Yale SOM Communications, and other academic Center partners to collate ideas and share progress, learnings, and outcomes.

Required Education & Experience:

Bachelor's degree in business and a minimum of 5 years' experience in digital marketing, advertising or related communications field or an equivalent combination of education and work experience.  

Required Skills & Abilities: 

  1. Demonstrated ability to translate strategy into executional excellence.
  2. Experience in content creation and deployment, customer experience, and/or social media marketing.
  3. Superior oral and written communication skills. 
  4. Superior interpersonal skills to interact effectively and represent the school well with participants, faculty, students, administrators, and corporate contacts.
  5. Excellent attention to detail.
  6. Proven project management skills, including the ability to organize and manage multiple projects and processes simultaneously, experience tracking multi-stage projects or processes to completion. 
  7. Proficiency with Windows and Microsoft products. Experience with content management system.
  8. Proficiency with existing social media tools including Twitter, LinkedIn, blogs and SEO, and curiosity to keep abreast of emerging tools.
  9. Excellent problem solving and conflict resolution skills with a focus on attaining desirable outcomes rather than just checking off a to-do list.  
  10. A team player who works well with other members of the staff. Some night and weekend work. May include travel.
  11. A leader with a positive and can-do attitude who supports the mission of the center. Commitment to an inclusive workplace.

Preferred:

Master’s preferably in marketing or related field. Global orientation; experience working across countries and regions, and fluency in more than one language.

Competencies:

  • Customer Service Focus – Listening carefully to and understanding customers’ needs and proactively responding to those needs in a consistent and timely manner.
  • Teamwork/Communication – Working cooperatively to achieve common goals. Support cooperation, collaboration and the sharing of information.
  • Product Excellence – Provide the best quality product available and continuously upgrade standards to maintain quality.
  • Leadership – Provide direction and motivation to others through communication, modeling appropriate behavior, optimism and high achievement
  • Innovative – Openness to new ideas and their implementation. Ability to react and adapt to changing situations appropriately.
  • Strategic Thinking – Recognize opportunities, identify critical, high pay-off activities and prioritize them to attain goals.

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