Amandine Ody-Brasier in an assistant professor of organizational behavior at Yale SOM. She is interested in how social factors shape organizational action and market outcomes. In her research, she has examined the social construction of the market for Champagne grapes, highlighting the role of the relationships between wine houses and grape growers. She finds that local, normative expectations influence pricing processes and by extension, actors’ economic outcomes. Pr. Ody-Brasier’s current projects look at how market actors’ identity, both at the individual and organizational levels, may affect pricing. For instance, she studies how the relationships maintained by minority sellers may, under certain circumstances, help them improve their economic outcomes. Direct practical implications of this work include a better understanding of how organizations create and capture economic value from the relationships they maintain.