Yale School of Management


Monday, October 21, 2019

Oct 21

A Conversation with Donna Tuths, Cognizant Interactive

Colloquium on Marketing Leadership

October 21, 2019, 11:45 a.m. – 12:45 p.m. EDT

 Designing a top-tier consumer experience is increasingly becoming a key source of value in the digital age. According to Walker Insights, consumers are willing to pay more for a great experience, and by 2020 experience is expected to overtake even price and product as a key brand...

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