Assistant Professor of Marketing
- Zoë Chance's Website
Chance's research covers consumer behavior, specializing in decision making and social welfare. After managing a $200 million segment of the Barbie brand at Mattel, she returned to academia to study a) how behavior influences people's preferences and shapes their identities in counterintuitive ways, and b) how behavioral economics can help people resist temptation. Chance finds that, for example, contrary to rational expectations, cheating increases intellectual confidence, charitable giving makes donors feel wealthier, and spending time on others leads people to feel they have more time. In partnership with industry members of the Yale Center for Customer Insights, as well as with academic colleagues, Chance uses behavioral economics to help people make decisions that will benefit them in the long run. She is currently designing behavior change experiments for improving health in collaboration with Google, OptumHealth, and Striiv; and for helping subprime customers manage their debt in collaboration with CapitolOne.
She holds a doctorate from Harvard, an MBA from the USC Marshall School of Business, and a BA from Haverford College. Her research has been covered in the New York Times, the Wall Street Journal, the Economist, Scientific American, and Discover.